Archive: Industry News
ICYMI – NABPAC’s Latest Facts About PACs Podcast
November 20, 2020
We got a mention on the latest “Facts About PACs” Podcast for our work designing NABPAC’s 2020 Engagement During COVID Infographic, which won the Summit Creative Award. All that and Joe Goode saves us from the 2020 “Pollercoaster.”
Industry News
What Are You Communicating With Your Typeface?
July 23, 2020
Whether you’re running for office or backing someone who is, typeface matters! It’s important to know what message you’re communicating with both serif and sans serif fonts. Fonts influence how you perceive candidates and issues.
Industry News
Will 2020 Bring on a Design Revolution?
July 17, 2020
Just as WWI led to Art Deco, the Great Depression birthed Surrealism, and Vietnam gave us Psychedelia, for every calamity a new wave of design emerges in response. Here’s what we can expect following the crazy (but memorable) 2020.
Industry News
Facebook’s Political Ad Opt-Out Feature is Largely Smoke & Mirrors
June 19, 2020
What does FB’s political ad opt-out feature mean for PACs and advocacy programs? Largely smoke and mirrors with very little actual impact on political advertising on the digital platform. Despite intentions, few users will opt out.
Industry News
NABPAC’s “Facts About PACs” Podcast Talks COVID-19
May 13, 2020
How are PACs and Government Relations programs handling the COVID-19 lockdown? NABPAC Executive Director Micaela Isler checks in with Altria’s John Mason, Senior Manager Political Programs & Research.
Industry News
Don’t Forget About Your Old Friend, Direct Mail!
January 10, 2020
Want to know the argument for why direct mail is STILL the most-effective way to engage voters during critical times of the election year? Find a ton of cool resources at DeliverTheWin.com.
Industry News
Facebook’s Hands-Off Approach to Political Speech Gets Impeachment Test
October 11, 2019
The company’s handling of a Trump campaign ad with unsubstantiated accusations about Joseph Biden foreshadows a continuing fight over misinformation.
Industry News
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