FEATURE
How The Pandemic Changed Advocacy Marketing
By: Greg Adams, Chief Executive Officer
The pandemic significantly impacted the ways we engage and the messages we’re receptive to. Here are three examples of how ACCESS adapted advocacy marketing strategies to reach our audiences.
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Your Target’s Changed. Have You?
Adapting Your Advocacy Marketing for a 2021 Audience
By: Greg Adams, Chief Executive Officer
It’s become clear that when advocacy and public affairs leaders ask the question, “What’s next for marketing in 2021” the answer needs to include how we adapt our strategies to meet the political and behavioral shifts that have occurred.
READ MOREBefore and After, A Facebook Data Matching Makeover.
How ACCESS’s Data Process Transforms Client Campaigns.
By: Greg Adams, Chief Executive Officer
Curious about how data matching can help your outreach efforts? We demonstrate how transformative our signature approach to data matching can be by conducting a digital before-and-after exercise. Check out the results.
READ MOREWin. Analyze. Repeat.
How ACCESS Uses Award-Winning Work to Ensure Future Success
By: Rebecca Jami, Chief Operating Officer
We may not have walked any red carpets this year, but ACCESS was proud to have swept the award season with six Summit Creative Awards. Here, we’ve dissected a few of our winning entries to illustrate what worked well and how we could repeat that success for more of our clients. Of the many insights we gained, it was clear that every one of our award-winners followed two principles: Understand Audience Before Creative Begins and Integrate Messaging into All Components.
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ICYMI – NABPAC’s Latest Facts About PACs Podcast
National Association of Business Political Action Committees
We got a mention on the latest “Facts About PACs” Podcast for our work designing NABPAC’s 2020 Engagement During COVID Infographic, which won the Summit Creative Award. All that and Joe Goode saves us from the 2020 “Pollercoaster.”
READ MOREWhat Are You Communicating With Your Typeface?
July 23, 2020
Fast Company
Whether you’re running for office or backing someone who is, typeface matters! It’s important to know what message you’re communicating with both serif and sans serif fonts. Fonts influence how you perceive candidates and issues.
READ MOREWill 2020 Bring on a Design Revolution?
July 17, 2020
The Drum
Just as WWI led to Art Deco, the Great Depression birthed Surrealism, and Vietnam gave us Psychedelia, for every calamity a new wave of design emerges in response. Here’s what we can expect following the crazy (but memorable) 2020.
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For the fourth year in a row, ACCESS Marketing Services was recognized by Campaigns & Elections, picking up four Reed Awards, including Best Use of Programmatic Advertising, Best Radio Ad, and two for Best Mail Piece.
Our Team
Our award-winning creative and marketing professionals have extensive experience conducting some of the most sophisticated and best-run campaigns in public affairs.
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