2020 Summit Marketing Effectiveness Award in Public Service/Advocacy
Trinity Health is a non-profit Catholic health system serving communities across the country. They asked us to support their goals of inspiring staff, community members, and grassroots managers to get involved in advocacy efforts. The campaign needed to have a strong impact.
In 2020 we helped Trinity Health launch Care for the Common Good (C4CG), their advocacy initiative to promote affordable, comprehensive health care for all. Voters needed information and a reason to act now, so timing was crucial. For peak awareness and advocate engagement, we launched the campaign eight weeks before the 2020 election.
The campaign’s efforts generated more than 9000 petition signatures. We used online, email, social, paid advertising, and gamification strategies to leverage increased public interest during the 2 months leading up to the 2020 election.
Our campaign was recognized with a Platinum Summit Marketing Effectiveness Award in the Public Service/Advocacy category.
Multi-Award Winner for Best Mail Piece
With a candidate facing a tough political environment and anti-incumbent sentiment, we leveraged our market research partners at American Strategies to inform our messaging and lock into voter sentiment. The result was selected winner of the 2019 Reed Award for Best Mail Piece for a State Legislative Candidate and won the silver 2019 Summit Creative Award for Political Marketing (Mail).
2019 Reed Award Winner for Best Use of Online Targeting
Facing very low support for a misunderstood proposed state constitutional amendment, we leveraged our premier polling partner, American Strategies, a highly specific digital targeting strategy, and timely messaging to engage a precise audience of likely voters. The result was selected winner of the 2019 Reed Award for Best Use of Online Targeting in a Statewide Campaign (Non-Federal).
2019 Summit Creative Award Winner for Best Web Video
Sustainable growth in the nation’s fastest-growing region was threatened when funding for infrastructure upgrades couldn’t keep pace with demand for new housing developments. We set out to generate local awareness of the need to leverage ballot initiatives to pay for critical infrastructure projects to keep the economy of Ada County, Idaho, booming. The result was a multi-channel campaign that featured a web video that won the bronze 2019 Summit Creative Award in the TV/Video|Radio/Audio category and was selected by Campaigns & Elections as a finalist for the 2019 Reed Award in the category “Best Web Video for a Ballot Initiative.”
Local Issue Advocacy Campaign & Award-winning Radio Ad
Beaufort County, South Carolina, was facing crumbling infrastructure, heavy seasonal traffic to and from Hilton Head Island, and a funding challenge. We leveraged our polling and market research partner, American Strategies, to conduct extensive polling of likely voters so that we could formulate our targeting and messaging methodology, and then we engaged audiences in an outreach campaign leveraging direct mail and radio ads to secure a win for our client.
2019 Summit Creative Award Winner for Best Mail Piece
A bond issue for flood control projects was on the ballot for Harris County Flood Control District voters in Harris County, Texas, on August 25, 2018. Facing a lack of issue awareness and other unique challenges that frequently come with a special election, our objective was to leverage a direct mail strategy to engage and educate voters.
2018 Reed Award Winner for Direct Mail Custom Audience Segmentation
Our engagement solutions team worked closely with in-house data experts to develop two different models to score the potential target audience. We then tested the two different segments of custom built audiences using tear-off mailer. At the end of the test, we were able to track which segment performed better, which informed the campaign’s overall approach to issue advocacy outreach.
State Tax Constitutional Amendment
Working in lockstep with our market research partners at American Strategies, our team utilized a wide-range of engagement tactics to educate, persuade and mobilize likely ballot initiative supporters through an omni-channel communications approach.
1:1 Digital Targeting
For statewide legislation that sought to reduce property taxes, we leveraged our best-in-class database of voter records through our proprietary 1:1 digital targeting program. This one-to-one matching ensures our clients’ ads reach political audiences directly, and in a way that maximizes the effectiveness of online advertising. Our tests show that when comparing traditional digital targeting and 1:1 digital ad targeting, we see an increase of over 400% (on average) improvement on campaign ROI.
