Now Is the Time for Trial and Error

And Other Key Takeaways from Recent Meetings

Wednesday, August 26, 2020

By: Rebecca Jami, COO

We’ve been in the middle of virtual conference season here at ACCESS, recently having sponsored the Campaigns & Elections’ 2020 Creative Summit, as well as attended the Public Affairs Council’s Digital Media & Advocacy Summit, among other events.

What we heard time and again—both from experts in the field and companies sharing success stories—is the same thing we’ve been telling clients for months.

Now is the time for trial and error.

COVID-19 has impacted how every industry conducts business, and it’s the same when it comes to engaging your members—whether through advocacy or a PAC. You have to rethink how you’re engaging audiences to ensure you’re meeting them where they are.

Beyond the pandemic, 2020 has seen more than its share of political upheaval—meaning there are simply a LOT of issues competing for attention in an already jam-packed election year.

How will you make your message heard?

Be brave, trust your gut, and take risks. Call it a pilot and you can easily manage expectations. The most important thing is to get started now! Your members and advocates are looking to you as a trusted source for credible information during this time of unknowns.

Here are some ideas to get you started:

The options are endless. Use them strategically to drive success in your next campaign. We’d love to help. Call us any time.

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For the fourth year in a row, ACCESS Marketing Services was recognized by Campaigns & Elections, picking up four Reed Awards, including Best Use of Programmatic Advertising, Best Radio Ad, and two for Best Mail Piece.



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