How The Pandemic Changed Advocacy Marketing

By: Greg Adams, Chief Executive Officer

The pandemic significantly impacted the ways we engage and the messages we’re receptive to. Here are three examples of how ACCESS adapted advocacy marketing strategies to reach our audiences.

ACCESS Blog

Topics: Advocacy, Design, Digital, Direct Mail, Engagement

Your Target’s Changed. Have You?

Adapting Your Advocacy Marketing for a 2021 Audience

By: Greg Adams, Chief Executive Officer

It’s become clear that when advocacy and public affairs leaders ask the question, “What’s next for marketing in 2021” the answer needs to include how we adapt our strategies to meet the political and behavioral shifts that have occurred.

ACCESS Blog

Topics: Advocacy, Data & Targeting, Digital, Engagement, PACs

Before and After, A Facebook Data Matching Makeover.

How ACCESS’s Data Process Transforms Client Campaigns.

By: Greg Adams, Chief Executive Officer

Curious about how data matching can help your outreach efforts? We demonstrate how transformative our signature approach to data matching can be by conducting a digital before-and-after exercise. Check out the results.

ACCESS Blog

Topics: Advocacy, Data & Targeting, Digital, Engagement, Social

Win. Analyze. Repeat.

How ACCESS Uses Award-Winning Work to Ensure Future Success

By: Rebecca Jami, Chief Operating Officer

We may not have walked any red carpets this year, but ACCESS was proud to have swept the award season with six Summit Creative Awards. Here, we’ve dissected a few of our winning entries to illustrate what worked well and how we could repeat that success for more of our clients. Of the many insights we gained, it was clear that every one of our award-winners followed two principles: Understand Audience Before Creative Begins and Integrate Messaging into All Components.

ACCESS Blog

Topics: Award Winners, Design, Direct Mail, Engagement, PACs

Now Is the Time for Trial and Error

And Other Key Takeaways from Recent Meetings

By: Adam Wagner, Content Director

Our takeaway from recent virtual public affairs events: To be successful in the COVID Era, you have to be willing to try something new. And don’t hesitate! Learn how to get started today.

ACCESS Blog

Topics: Engagement

3 Ways Video Can Up Your Outreach Game

By: Rebecca Jami, Chief Operating Officer

Using video to engage your members, employees, and other stakeholders has never been more important than during the current pandemic. Here are three ways we’re seeing Grassroots and PAC clients leverage video with great results.

ACCESS Blog

Topics: Engagement, Video

How to Turn Out the Vote When COVID-19 Has Voters Worried

By: Greg Adams, Chief Executive Officer

Our latest national poll on voting in the time of COVID-19 shows Americans are concerned about their safety at the polls. We found most American voters are concerned that the pandemic will prevent citizens from participating in the election, and that voters across party lines want policymakers to take action to ensure voter safety.

What does this mean for your efforts to get your stakeholders to vote in the 2020 elections? Those answers, plus links to all the voting resources you’ll need this election year, after the jump.

ACCESS Blog

Topics: Engagement

In the Digital Age, Why Winning Campaigns Trust Direct Mail

By: Rebecca Jami, Chief Operating Officer

Pretend you’re a campaign. Your job is to persuade thousands, perhaps tens of thousands, of constituents to vote for a person they’ve never met or an issue that may be complex or just boring. To add insult to injury, you have to do it today, in 2020, during a time that is sure to go down in the annals of American history as fraught with a lack of confidence in American media and a political climate of distrust and cynicism.

So how are you going to do it? The answers, plus cat gifs, after the jump.

ACCESS Blog

Topics: Direct Mail, Engagement