Topic: Direct Mail
How The Pandemic Changed Advocacy Marketing
By: Greg Adams, Chief Executive Officer
The pandemic significantly impacted the ways we engage and the messages we’re receptive to. Here are three examples of how ACCESS adapted advocacy marketing strategies to reach our audiences.
ACCESS Blog
Topics: Advocacy, Design, Digital, Direct Mail, Engagement
Win. Analyze. Repeat.
How ACCESS Uses Award-Winning Work to Ensure Future Success
By: Rebecca Jami, Chief Operating Officer
We may not have walked any red carpets this year, but ACCESS was proud to have swept the award season with six Summit Creative Awards. Here, we’ve dissected a few of our winning entries to illustrate what worked well and how we could repeat that success for more of our clients. Of the many insights we gained, it was clear that every one of our award-winners followed two principles: Understand Audience Before Creative Begins and Integrate Messaging into All Components.
ACCESS Blog
Topics: Award Winners, Design, Direct Mail, Engagement, PACs
The Data is Out There
How Absentee Voter Ballot Information Created a Highly Targeted Mail Campaign
By: Rebecca Jami, Chief Operating Officer
Mailing lists built from clean, updated data are critical to the success of a campaign. But are you constantly refining your data as you go? You should be. Learn how to go from targeted to micro-targeted after the jump.
ACCESS Blog
Topics: Data & Targeting, Direct Mail
In the Digital Age, Why Winning Campaigns Trust Direct Mail
By: Rebecca Jami, Chief Operating Officer
Pretend you’re a campaign. Your job is to persuade thousands, perhaps tens of thousands, of constituents to vote for a person they’ve never met or an issue that may be complex or just boring. To add insult to injury, you have to do it today, in 2020, during a time that is sure to go down in the annals of American history as fraught with a lack of confidence in American media and a political climate of distrust and cynicism.
So how are you going to do it? The answers, plus cat gifs, after the jump.
ACCESS Blog
Topics: Direct Mail, Engagement
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