Topic: Data & Targeting
Your Target’s Changed. Have You?
Adapting Your Advocacy Marketing for a 2021 Audience
By: Greg Adams, Chief Executive Officer
It’s become clear that when advocacy and public affairs leaders ask the question, “What’s next for marketing in 2021” the answer needs to include how we adapt our strategies to meet the political and behavioral shifts that have occurred.
ACCESS Blog
Topics: Advocacy, Data & Targeting, Digital, Engagement, PACs
Before and After, A Facebook Data Matching Makeover.
How ACCESS’s Data Process Transforms Client Campaigns.
By: Greg Adams, Chief Executive Officer
Curious about how data matching can help your outreach efforts? We demonstrate how transformative our signature approach to data matching can be by conducting a digital before-and-after exercise. Check out the results.
ACCESS Blog
Topics: Advocacy, Data & Targeting, Digital, Engagement, Social
The Data is Out There
How Absentee Voter Ballot Information Created a Highly Targeted Mail Campaign
By: Rebecca Jami, Chief Operating Officer
Mailing lists built from clean, updated data are critical to the success of a campaign. But are you constantly refining your data as you go? You should be. Learn how to go from targeted to micro-targeted after the jump.
ACCESS Blog
Topics: Data & Targeting, Direct Mail
2019 Reed Award Winner for Best Use of Online Targeting
Case Study
Topics: Award Winners, Data & Targeting, Digital
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